Offset Printing " Printing method in which ink is transferred or "offset" from a plate to a roller then to paper.
Open Rate " Number of people who open an e-mail message divided by the total number of e-mail messages sent.
Offset Printing: Commercial printing method in which ink is offset from the printing plate to a second roller then to paper.
One-time List Rental: The list owner agrees to allow the renter to use the list once in return for a fee.
Compared to traditional offset printing with high volume More. Point of Sale POS is a generic term used to describe all information that is recorded at the time a product is sold, and it typically includes the location of the sale, price point, ...
Mechanical (paste-up) A finished layout that is photographed for offset printing. Media buying service Agency that specializes in the services of media buying.
 See also: Inquiry, List, Service, GIF, Control
  
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