omnibus survey
a type of marketing research survey, commonly organised by a major professional marketing research company, ...
Omnibus Survey
A survey which examines a number of unrelated topics or issues. This may be a "shared expense" study in which a number of different clients participate.
An omnibus survey could include questions from companies in sectors as diverse as heath care and tobacco. The research is far cheaper, and commit less time and effort than conducting your own research.
These types of surveys should be thought of as "quick and dirty," because of potential sequence bias from other questions (which change from survey to survey). Omnibus surveys are relatively inexpensive on a "per question" basis, ...
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