On-pack

on-pack
marketing glossary
marketing definitions
Definition: Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.

On-Pack Premium - a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase.
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On-pack (On-pack Premium) Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.

See Premiums; Near-Pack Premium; On-Pack Premium; With-Pack Premium. In-Store Media in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales; music and news, ...

an item given free with a purchase at the time of the purchase, these include on-packs , in-packs and containers premiums as well as those given separately
direct sales ...

On-Pack Offers Communications with customers by making an offer on the package that they purchase.

See also: Consumer, Promotion, Purchase, Package, Buyer