Open-Ended Questions: Questions that ask respondents to reply in their own words, as contrasted to Closed-Ended Questions or Precoded Questions.
Open-ended questions: market research questions which do not offer a respondent a list of alternative answers. The respondents are encouraged to answer spontaneously and to enter into explanation of their answers.
Open-Ended Question - a question that allows the respondent the opportunity to express an opinion in his or her own words.
Open-to-Buy - the money that a reseller has available to spend on stock purchasing at any given time.
Surveys can contain open-ended questions (e.g., 'In which city and state were you born? ____________') or closed-ended, where the respondent is asked to select answers from a brief list (e.g., '__Male ___ Female.
Open-ended questions are the best way to direct prospects to engage prospects, direct their thinking and learn what they want. Do you know:
What your prospects care about?
The problems your prospects want to solve?
Probe/Probing
An interviewing technique used to obtain more information from the respondent. Often used on open-ended questions.
Product Category
The class of products to which a brand belongs, i.e., shampoo is a product category.
questions that cannot be answered with a "yes" or a "no", generally begin with the words, what, how or why and usually encourage a prospect or customer to expand on a response, as a result, open-ended questions usually help the salesperson learn much ...
 See also: Market, Product, Research, Place, Marketing
  
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