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Open end

Marketing & Web Open DatingOpen ended question

open ended question
questions that cannot be answered with a "yes" or a "no", generally begin with the words, what, how or why and usually encourage a prospect or customer to expand on a response, as a result, ...

 


Open end (1) Time left at the end of a commercial or program which is provided for the use of local advertising or station identification. (2) A radio or television program with no specific time to end.

Generally I would recommend leaving these types questions open ended. You can also ask non open ended questions such as "On a scale of 1-10, how satisfied are you with our customer service?

' Open ended questions have the advantage that the respondent is not limited to the options listed, and that the respondent is not being influenced by seeing a list of responses.

Open end
Can refer either to time left at the end of a commercial or program that is provided for the use of local advertising or station identification, or a radio or television program with no specific time to end.
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Open ended questions: Questions which encourage the respondent to provide their own answers.
Paretos Law (80/20) : A rule which suggests that 80% of an organisations turnovers is generated from 20% of their customers.

See also: Market, Objective, Data, Research, Product

Marketing & Web Open DatingOpen ended question

 
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