Open Rate
This is also referred to as the read rate. This is the number of emails that are opened in an email marketing campaign as a proportion of the total number of emails sent.
to the top ...
Open Rate (OR): The percentage of times an email is opened out of the entire number of emails sent (or delivered, depending on how you want to calculate it). If the email is opened 2,000 times and 10,000 emails were sent, then you have a 20% OR.
Open rate - The number of times that recipients opened the e-mail messages in HTML format (excludes plaintext e-mails)/number of e-mail that were delivered ratio (can be multiplied by 100 to express the result as a percentage).
Open Rate " Number of people who open an e-mail message divided by the total number of e-mail messages sent.
Opt-In " To grant permission for a company to send e-mail by making a direct request to be included on a mailing list.
Open rate - The highest advertising rate payable for a single insertion in a publication before discounts are applied.
Outdoor advertising - Any outdoor sign promoting a product or service including billboards, bus shelters and phoneboxes.
Open rate The number of HTML message recipients who opened your email, usually as a percentage of the total number of emails sent. The open rate is considered a key metric for judging an email campaign's success.
Maintaining a list free of hard bounces and unsubscribed names such that the open rate for the mailings are high.
List owner ...
 See also: Segment, Internet, Service, Customer, Spam
  
|
RSS
