Opportunity Costs Involve forgoing possible benefits that may occur if a retailer could make expenditures in another opportunity rather than the one chosen.
opportunity cost
the value of the benefit forfeited by choosing one alternative over another
opportunity matrix ...
Opportunity Costs: [opp] Opportunity costs refer to the costs associated with giving up an opportunity. They are relevant in the marketing of digital products when one considers the value lost to the company when giving away a product for free.
behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs.
 See also: Promotion, Opportunity, Function, Customer, Goals
  
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