optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to "better things") in the future, see adaptivising and satisficing
or best offer ...
Optimising existing sites
You have an existing site that isn't showing well on the engines and you cannot, for whatever reason, start from scratch or make any major visible changes.
See Adaptivising, Optimising. SBU abbrev. Strategic Business Unit. Scaled Response questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided. Scanning see Environmental Scanning.
Media planning is all about reaching the target consumers and saving ad-spend by optimising per individual cost and must be based on reliable research.
Optimising a site would mean that the top keyword of the page would be included in the title tag, the meta tags, the alt tags of images, the page's headline and with a certain frequency in the main text.
Search Engine Optimization (SEO): Optimising a website so it ranks the website high in search results.
Search Engine Results Page (SERP): The website listings that appear via a Search Engine search ...
Optimise/ Optimisation: Most campaigns are seen or heard by a wide base of people. Optimising who is targeted means drilling down so the message is only seen or heard by people it is relevant to.
Two phase process which is made up of first analysing the collaborative effect of your eMarketing efforts and then optimising their effect to turn visitors into customers. The aim is to ultimately make your site more effective.
to the top ...
eCommerce: Quickshop Plugin Configuration
WP e-Commerce: Plugin Configuration
WP e-Commerce: Managing your Online Store
Optimising: Improving eCommerce Conversion Rates
Accepting Payments using PayPal ...
This includes optimising the on-page factors, such as using relevant keywords, making sites W3C compliant, and a whole range of other techniques. SEO strategies are constantly evolving as the search engines update their algorithms.
 See also: Customer, Rough, Advertising, Market, Product
  
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