an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required
new-to-the-world products
products which serve a purpose for which no product has previously existed ...
Deciders those who actually make the decision in the organisational buying process; the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
 See also: Cycle, Marketing, Analysis, Consumer, Customer
  
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