Organizational buyer

organizational buyer
the individual responsible for the firm's purchasing
organizational buying ...

Organizational buyers. A large portion of the market for goods and services is attributable to organizational, as opposed to individual, buyers.

the primary intention of redistributing to other organizations (but, in general, not to the final consumer). A wholesaler is an organization providing the necessary means to: 1) allow suppliers (e.g., manufacturers) to reach organizational buyers (e.

See also: Concern, Function, Combination, Cycle, Differentiate