Organizational buying

organizational buying
purchasing done by organizations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses
organizational buying behavior ...

Organizational buying usually involves more people than individual buying. Often, many people are involved in making decisions as to (a) whether to buy, (b) what to buy, (c) at what quantity, and (d) from whom.

See also: Combination, Cycle, Differentiate, Point, Training