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organizational goals
an organization's broad, longer-term aims or performance expectations as opposed to its organizational objectives which are of a more specific nature and generally cover a shorter, specified period of time ...
Key Performance Indicators (KPIs) KPIs help organizations achieve organizational goals through the definition and measurement of progress.
Marketing -- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals.
 See also: Place, Rough, Marketing, Service, Market
  
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