Out-of-home advertising

Out-of-home advertising - All media and advertising exposure outside the home including outdoor, point of purchase and radio.
P
Page view - Request to load a single HTML page. One of a number of ways of measuring popularity.

Out-of-home advertising Exposure to advertising and mass media away from one's home. Included are outdoor, point-of-purchase, and radio.

See also: Cycle, Broadcasting, Advertising budget, Attribute, Advertising plan