Outdoor advertising

Outdoor Advertising - A form of advertising (i.e. billboards, movie kiosks) which promotes a product or service in high-traffic outside locations. Glossary Index » ...

Outdoor Advertising - advertising by means of posters and signs, stationary or mobile.

Billboard -- Outdoor advertising and promotion space. Billing Rate -- The published hourly rate established for an agency person, consisting of actual costs plus overhead and profit.

For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster. This term sometimes is used for broadcast, as well, but the term "audience" is used more frequently.

Poster an outdoor advertising medium; a billboard. Potential Market all the individuals and organisations in a particular market who have some level of interest in the product. Potential Product PR abbrev. Public Relations.

Wireless Energizes Outdoor Advertising - Dec 25, 2000 'Twas an Email-less Christmas - Dec 25, 2000 May Your Christmas Be Merry - Dec 21, 2000 How Reflect.com Turned Browsers Into Buyers - Dec 21, 2000 Benchmarking - Dec 21, 2000 ...

aerial advertising - A form of outdoor advertising where messages appear in the sky in the form of banners pulled by airplanes, skywriting, and on blimps.

Definition: Of a print publication, the average number of copies distributed. For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster. Also Known As: Broadcast Marketing Glossary ...

A specific newspaper, magazine, radio station, television program, outdoor advertising location, edition of Yellow Pages, etc., that can be employed to carry advertisements or commercials.

advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising), public relations media placement Pricing price elasticity analysis, optimal price setting, discount options ...

By using creative marketing products such as full color business cards, postcards, door hangers, vinyl wrap, email marketing campaigns, outdoor advertising, posters, rack cards, vinyl banners, calendars, hang tags, ...

See also: Advertising, Market, Marketing, Customer, Sales