Outdoor advertising is ideally suited to global communications since the medium conveys ideas through visual expression.
outdoor advertising
advertising by means of posters and signs, stationary or mobile
outer-directed consumers ...
Outdoor Advertising - A form of advertising (i.e. billboards, movie kiosks) which promotes a product or service in high-traffic outside locations.
Glossary Index
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an outdoor advertising medium, a billboard
potential market
all the individuals and organisations in a particular market who have some level of interest in the product ...
Outdoor advertising Any outdoor sign that publicly promotes a product or service, such as billboards, movie kiosks, etc.
aerial advertising - A form of outdoor advertising where messages appear in the sky in the form of banners pulled by airplanes, skywriting, and on blimps.
Definition: Of a print publication, the average number of copies distributed. For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster.
Also Known As: Broadcast ...
advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising), public relations media placement
Pricing
price elasticity analysis, optimal price setting, discount options ...
There are many advertising 'media' such as newspapers (local, national, free, trade), magazines and journals, television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus sides).
 See also: Marketing, Market, Advertising, Product, Research
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