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Outlet

Marketing & Web Outer-Directed ConsumersOut-of-home advertising

Factory Outlet A manufacturer-owned store selling that firm's closeouts, discontinued merchandise, irregulars, canceled orders, and, sometimes, in-season, first-quality merchandise.

 


factory outlet
a retail store that sells the products of one manufacturer, usually at very low prices
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Outlets handling product
types
number/level of penetration
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outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term; its singular form is advertising medium.

Media outlet - A publication or broadcast program that provides news and feature stories to the public through various distribution channels. Media outlets include newspapers, magazines, radio, television, and the Internet.

MEDIA OUTLET
A publication or broadcast station that transmits news, entertainment, and information to the public.

Retailers operate outlets that trade directly with household customers
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News outlets need content for this 24/7 information-addicted world. With all that space to fill, getting at least a little blurb about your business is a snap as long as you follow a few guidelines.

The firm may seek to increase market share, achieve distribution in more outlets, have sales grow by a certain percentage, or have consumers evaluate the product more favorably.

Direct Marketing The sale of a product or service by the advertiser directly to the buyer without the use of a retail outlet. It is an action taken by the advertiser. See also: Direct Response =Or More.

Cross-Platform Programs - Multiple exposures of a television program on two or more broadcast and/or cable outlets. The ordering customer declares that commercial load is common across each exposure.

Intensive distribution: Distributing a product to as many retail outlets as possible.
Laggards: Those consumers who adopt the product/service as it reaches the end of its lifecycle. They usally pay a competitive price for the benefit of waiting.

Information written by an organization and distributed to media outlets with the hope that they will incorporate the information into their news or other services.

Content syndication involves a partnership between content producers and distribution outlets.

For the past few months, Arbitron has been taking a distinctly unorthodox approach to measuring audiences against the sea of evolving media outlets.

Business blogging is just a smart and cost effective outlet to help you build your customer and client loyalty and online sales through excellent relevant content.

Distribution is traditionally through bookstores, but can include such means as telemarketing and mail-order sales, as well as sales through a variety of special-interest outlets such as health-food or New Age venues, sports and fitness emporiums, ...

Unfortunately, most communication outlets are likely to be spammed to some degree. The more valuable the communication medium, the more likely it will attract spammers. Ironically, spammers threaten the very mediums they profit from.
Synonyms
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Having a reliable outlet he also sold provisions. such as twine, string, rope, belts, nails and all manner of metal and wooden goods - to become the hardware store. In other towns the chandler provided linen and woollen goods, lace, and knitwear.

A system whereby electronic tills are used to process customer transactions in a retail outlet.

Independent retail outlet: a single retail outlet, or a chain of two or three stores, managed by either a sole trader or a family firm.

Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...

Social Media - Any strategy, software system or media outlet that relies on social interaction and the participation of individuals or communities to create and publish content ...

restricting the availability of a product to one particular outlet
exclusive sales territory
a region in which a distributor has been given sole rights to a manufacturer's product ...

E - This SBU manufactures and promotes the World's most well know lenses brand. This designer lens is marketed through retails outlets throughout the World and tends to command a premium price not only for precision but also through its association ...

Knowing the target market for your event will clue you in on how and where to promote the event, such as from which media outlets you should seek coverage, which online and offline publications are best for purchasing advertising space, ...

Ultimately, manufacturers may be the biggest winners online, particularly small manufacturers who have until now been at the mercy of the channel. The success of factory outlets shows consumers like to buy direct from manufacturers.

Usually updated daily or weekly, blogs have historically been personal, but gained notoriety after the 2004 election as an influential media outlet. Companies now use blogs to extend their brand and improve their organic search visibility.

It is the equivalent of a physical POS(Point-of-sale) terminal located in most retail outlets.

Intensive distribution Distributing a product through a wide variety of outlets. International advertising Advertising a product or service in a country other than where it originates.

See also: Market, Marketing, Offer, Product, Customer