Overlays
The authorized use of a list to add information and data, through match identification, by tagging to another list. The transfer can be demographics, a telephone number, a job function, even psychographic data on buying habits.
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Data Overlays: The matching of two or more lists that contain the same names or addresses but where one list adds additional data such as demographics or geographics to the other.
Demographic overlay ; Adding demographic data to a prospect or customer list running it through the computer and matching it against other lists that already contain the data.
Overlay A transparent or opaque covering used to protect designs or layouts in the form of separate transparent prints that combine to form a finished design or graphic.
See overlay. ASCII American Standard format for data storage on magnetic media (tape or disk). Attrition Model A model that predicts which customers are most likely to leave. Usually expressed as a percentage of likelihood.
The separating of a full-color image into the primary printing colors in positive or negative form. By overlaying the separations in the printing process, using the correct primary color for each, ...
MECHANICAL
A term for a camera-ready paste-up of artwork. It includes type, photos, line art, overlays, etc., all on one piece of art board.
MEDIA PLAN
A plan that states the media strategies and executions to meet the marketing objectives.
 See also: Communication, Purchase, Product, Promotion, Profit
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