Overrun

Overrun
Additional numbers of a print vehicle that are produced in excess of those needed for distribution. Overruns may take place to meet unexpected needs or demands.

Overlay A transparent or opaque covering used to protect designs or layouts in the form of separate transparent prints that combine to form a finished design or graphic. Overrun Additional numbers of a print vehicle that are produced in ...

See also: Impressions, Opportunity, Advertising budget, Mix, Advertising plan