Effective Package Design
How emotional connections affect the bottom line ...
First-Level Package - This is packaging that holds the actual product (e.g., Tylenol Bottle). In some cases this packaging is minimal since it only serves to protect the product.
Package Inserts: These are free standing promotional pieces delivered to a mail order customer via their fulfillment package, i.e. the insert is delivered to you in a box containing a shirt you ordered from a catalog.
packaged goods
a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables, see consumer non-durables and non-packaged goods
packaging ...
Package Insert " Promotional piece sent along with a product shipment. Some businesses make additional revenue by including inserts from other companies.
Package
The total of all elements (brochure, catalogue or flyer; buck slips; lift letters or similar enclosures; response devices, BRE or BRC, etc.) which, together, make up the promotion mailing.
Package Test
A test that measures consumer reactions to a package or label.
package: The package is the actual book; the physical product.
packager: (see: book producer)
paperback: Books bound with a flexible, stress-resistant, paper covering material. (see: binding) ...
SCATTER PACKAGE - An arrangement to air television commercials at various times or intervals.
SESSION - Recording session for a radio or TV commercial; also, a photo session.
Package Modification - making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
...
Package Insert Program (PIP): Freestanding pieces placed in the package/shipment--loose or collated in an envelope--with a customer's order. Offers may be from the same mailer shipping the product or other vendors who pay to be included.
A package of various marketing communication vehicles, usually housed in presentation a folder, used to provide general background on the company and its products and services.
123 Ad Package
Charlie's Sites
Directory of Ezines
Follow Up Selling Systems
Article Marketing Live
Ezine Advertising Live ...
A computer package that contains a set of executable instructions that tells the computer how to perform certain tasks. Software is usually written in a language that computer programmers can read but the computer compiles as binary code.
a mailing of a package, other print collateral or materials that are targeted directly to a predefined list of customers
direct mail advertising
advertising direct to end-users by sending catalogs or other sales literature through the post ...
Package (1) A combination of programs or commercials offered by a network that is available for purchase by advertisers either singly or as a discounted package deal. (2) A merchandise enclosure or container.
Bottle - primary package
Cardboard box - secondary package
Corrugated box - shipping package ...
Package
A combination of commercial units offered as a group to an advertiser. A package is generally priced more attractively than the collective costs for each commercial unit. A package may also be called a rotation or scatter plan.
Also Known As: Package Enclosure, Bundling
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Brand Managers Most packaged goods companies organize themselves by brand. The brand manager is responsible for advertising, marketing and sales of the product.
Intermediate computer which passes on information packages on a network towards the indicated destination. Why do not packages go directly towards their destination? A direct connection between two computers is a relatively rare phenomenon.
They break down 'bulk' into smaller packages for resale by a retailer.
They buy from producers and resell to retailers. They take ownership or 'title' to goods whereas agents do not (see below).
They provide storage facilities.
For example, you may sell the same product in a range of packages or sizes, or make cosmetic changes in the product, producing private labels or selecting separate distribution channels to reach the various segments.
Less expensive than packaged or slick mailers, post cards can be produced inexpensively and mailed at a cheaper rate than standard first class mailers.
Server - A computer, or a software package, that provides a specific kind of service to client software running on other computers.
An advertiser can buy a run of network package, or a run of category package within the network. The advertising network serves advertisements from its ad server, which responds to a site once a page is called.
Here the organisation puts together a package of the ‘successful’ ingredients that made them a success in their home market and then franchise this package to oversea investors.
Because you can offer, as part of your promotional package, Resale Rights as well which, as we've seen in the previous section above, ...
It can be the price, the package, the smell, unique features - literally anything that makes your product/service unique. Offer something that your competitors cannot or will not deliver! ...
Fast Moving Consumer Goods - such as packaged food, beverages, toiletries, and tobacco.
FAST Marketing
Favicon
Fax Preference Service (FPS)
Feature Article
Field Marketing
First-Mover Advantage
Flash
FMCG ...
HTTP Referrer Data - A program included in most web analytics packages that analyzes and reports the source of traffic to the user's web site.
Date Code - a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Date Stamping - See Open Dating.
An extension that adds on to the capabilities of a major software package. SearchStatus, for example, is a Mozilla or Firefox plug-in that allows you to see how any and every website in the world is performing.
to the top
Podcasting ...
PACKET: A single block of data, packaged and passed over a network. For example, small amounts of data from one computer are placed in a packet, addressed to another computer, and sent to that computer over a network.
Server - A computer or software package that provides information to client software running on other computers.
Services of Nielsen Media Research: ...
While ad copy is only two or three lines long, it is a very important part of the pay per click advertising package.
Process of sending a direct mail package—e.g. an advertisement, product offer or other response device—to a mailing list.
Direct Response Marketing ...
Streaming video - moving images that are sent over the Internet and can be viewed as each package of data is sent rather than waiting until the entire file is downloaded
Surfing the net - browsing through the Internet from website to website ...
Frequently purchased consumer products, usually known as packaged goods in the USA, e.g. food brands, beverages, toiletries and tobacco.
Firewall ...
A media pricing arrangement that involves purchasing space or time in more than one medium, in a package deal. This is frequently offered where different media vehicles share a common owner. A special media pricing arrangement with the seller.
Usually platforms provide developers with a set of development toolkits that enable creation of software packages, frameworks, apps etc.
RUN OF STATION (ROS)
When advertisers buy an ROS package on a TV or radio station, their spots will rotate in different dayparts throughout the day.
Business format franchise: allows a franchisee access not only to a product concept, but also to a comprehensive package that allows the product or service to be delivered in a standardised way regardless of the location.
Syndicated Service Research Firms:
Marketing research firms that collect, package and sell their data to many clients (each client receives the same information).
Basic Stock List Specifies the inventory level, color, brand, style category, size, package, and so on for every staple item carried by the retailer.
collateral services - Companies that provide companies with specialized services such as package design, advertising production, and marketing research.
Counterfeiting When an organization or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
Beware of companies offering cheap backlink packages - what they are offering is often nothing more than backlink spamming
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AdSense tips: Placement Targeting ...
Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.
underdeveloped country Characteristics: small factories erected to supply batteries, tires, footwear, clothing, building materials and packaged foods; agricultural activity declines and egree of urbanization increases; ...
Observing Japanese consumers, it was found that many of these Japanese consumers scrutinized packages looking for a name of a major manufacturer-the product specific-brands that are common in the U.S.
Affiliate merchants that run 100% in-house affiliate programs need to find--and possibly customize--affiliate software to handle transaction tracking and reporting. Solutions range from free and almost-free scripts to expensive software packages.
It is a good mechanism to capture customer email addresses while promoting your business. Auto responders are sometimes bundled in with web hosting packages and are the e-mail equivalent of a fax-back service.
 See also: Market, Product, Marketing, Offer, Customer
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