Packaging
Nearly all tangible products (i.e., goods) are sold to customers within a container or package that, as we will discuss, serves many purposes including protecting the product during shipment.
Packaging
[1] Material used to protect goods; also an opportunity to present the brand and logo.
[2] The development of a product's container and label, complete with graphic design.
packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, the role of packaging has been broadened so that, in addition to containment and protection, ...
Packaging Tests:
A form of research that measures reactions to differing packing approaches.
Paired Comparison:
An evaluation of two products that are given values based on set criteria as means of comparing the two items.
Packaging Design The design of the pack format and graphics for a product brand.
Parent Brand A brand that acts as an endorsement to one or more sub-brands within a range.
Packaging
The activities of designing and producing the container or wrapper for a product
Penetration pricing ...
[edit] Packaging and Labeling
[edit] Packaging
Packaging includes the activities of designing and producing the container for a product. The package may include up to three levels of materials. E.g. Old spice aftershave ...
Packaging.
Internet/web pages.
Paperwork (such as invoices, tickets and despatch notes).
Brochures.
Furnishings.
Signage (such as those on aircraft and vehicles).
Uniforms.
Business cards.
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume of the contents is greater than it actually is
deceptive pricing ...
Packaging that provides the customer with additional quantity or something else extra at the same price as was previously charged for the regular product.
Packaging
The various elements used to present a product or service to the marketplace.
Positioning ...
The packaging development work Landor, London-based branding and design consultancy, did for laundry brand Ariel is a good example.
Do we need the packaging
Is it designed to minimize waste?
Can it be smaller, lighter or made from fewer materials?
Is it designed to be durable or multi-functional?
Does it use renewable resources?
Is reuse practical and encouraged?
See Packaging. Package Modification making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Can iclude details such as pricing, product features, packaging, advertising, merchandising, distribution, and budget.
Market Penetration The percentage of actual customers as compared with the total number selected as the market.
Marketing firm A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.
This allows the merchant to spend money on processing, packaging, and shipping the order. Ten dollars, in contrast, can only cover a small amount of employee time and very limited packaging and shipping.
Usability Testing is most frequently employed with Web site testing, but is also used for myriad other applications such as assembly instructions, packaging use, product preparation and other consumer-based actions.
If most of the marginal cost is associated with packaging and distribution, this is further reduced when the products are bundled together, as they share the same costs of packaging and distribution. Thus the incremental cost to the firm (i.e.
Packaging your work into merchandise that prospective clients can take home and sample gives them a compelling way to discover your real value.
Bundling is the practice of packaging of several items together as a single product, for instance, a book and an accompanying CD. Also bundling is used when a medium combines rates from two or more vehicles/media into a package for an advertiser.
Definition: A premium included in the packaging of another product. For example you buy a can of shaving cream and get a free razor in the same package.
Also Known As: Package Enclosure, Bundling
Marketing Glossary ...
AGENCY - A company in the business of creating advertisements, packaging and names for products and services, as well as providing marketing and merchandizing advice and general business and promotional counsel to its clients.
MARKETING
The process of packaging, advertising, selling, and distributing your products or services, as well as the public relations used to support this process.
bonus packs - Special packaging that provides consumers with extra quantity of merchandise at no extra charge over the regular price.
This new method of packaging ads does not require longer download times, more screen space, or annoying browser tricks. In fact, the model has potential to add some intelligence back into an environment dominated by "click here, you idiot" ads.
Branding: the creation of a three-dimensional character for a product, defined in terms of name, packaging, colours, symbols, etc.
How do customers perceive your brand when calling or checking your web site? Does your packaging deliver the message you want to convey? Is your customer service prepared to answer questions properly?
One way for the company to differentiate the product is via branding, packaging, designing the product and by promoting thervariety of features the product offers.
Augmented product ...
Increased worth of a brand due to a particular activity such as packaging or customer service
Advertising
The promotion of a product or service using paid-for media ...
Everything which contributes to creating a positive public image for the product is a valuable Marketing activity. This can be achieved by advertisement, by impressive packaging, by high product quality, ...
Marketing mix - The elements of marketing, including product features, pricing, packaging, advertising, merchandising, distribution and marketing budget.
The increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging or branding.
Adopter categories ...
Promotions - Communications activities, excluding advertising, that call attention to a product or service by creating incentives. Contests, frequent buyer programs, unique packaging, and coupons are all examples of tools commonly used in promotions.
This saves on manufacturing costs and eliminates the need to replace batteries periodically. Typical uses this include product tags, packaging stickers, and other small objects where it would be impractical to incorporate a battery.
 See also: Aging, Market, Marketing, Product, Customer
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