Paid placement

Paid Placement:
Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.

Paid Placement - See Paid Search below.
Paid Search -Also referred to as Paid Placement, Pay Per Click, and sometimes Search Engine Marketing, ...

Paid Placement
Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding.

Paid Listings: The listings that Search Engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.

The paid placement ads, purchased on a PPC model, link the ads to either their own affiliate marketing web site, or directly to the merchant website. Some merchants disallow direct linking from a PPC advertisement such as Amazon.com.

Product placement - The practice of paid placement of products within film or TV productions.
Product positioning - The establishment and targeting of a market niche for a product relative to its competition.

Paid inclusion / paid listings / paid placement
Payment for listing on a search engine or directory. Paid inclusion does not guarantee organic ranking for any keyword or key phrase.

Contextual Search Campaigns - A paid placement search campaign that takes a search ad listing beyond search engine results pages and onto the sites of matched content web partners.

Internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called "Paid Placement.

See also: Internet, Results page, Rough, Spam, Cost