Parasitic Advertising

parasitic advertising
advertising by one group which has an adverse effect upon another group, for example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears
Pareto's principle ...

Panel Test a technique used to pre-test advertising, new products, etc; a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.) Parasitic Advertising ...

See also: Cycle, Attribute, Variable, Publics, Product offer