parity products
marketing glossary
marketing definitions
Definition: Product categories where the several brands within that category possess functionally equivalent attributes, ...
Parity products Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.
Parity Product Pass-Up Method handling a buyer's objection by attempting to ignore or "pass off" the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response.
 See also: Competitive, Feature, Budget, Market, Advertising
  
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