pass-along rate
Definition
The percentage of people who pass on a message or file.
Pass-along rate - The number of times a received document (article, newsletter, brochure, report, etc.) is shared with other individuals.
Pass-along rate - The percentage of people who pass on a message or file. An excellent measure of the effectiveness of a viral campaign.
Pay per click (PPC) - Online advertising model in which payment is based solely on qualifying click-throughs.
 See also: Market, Marketing, Rate, Viral marketing, Customer
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