Pass-along readers

Pass-along readers
A reader who becomes familiar with a publication without the purchase of a publication. These readers are taken into account when calculating the total number of readers of a publication.

Pass-along readers
Readers of a publication who are not the primary readers who originally purchased or received the publication.
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Readership - the total number of primary and pass-along readers of a publication ...

See also: Opinion, Advertising Message, Services, Article, Vision