patent Grants the inventor of a new product or process exclusive rights to the manufacture, use, or sale of that invention.
performance ambiguity Occurs when the causes of good or bad performance are not clearly identifiable.
Patent: [pat] A patent is a form of protection afforded the inventor of a process.
Patents aren't the only barriers to entry, requirements for the investment extremely high up-front capital costs or the need for expert skills that are in very short supply would also be barriers to entry.
How to Patent Ideas in India
How to Create Murals for Children
Finding Business Opportunities Through Innovation
How to Innovate a Business
Innovative Ideas in Marketing ...
Google Patent 20050071741: Information retrieval based on historical data - mentions that document age, link age, link bursts, and link churn may be used to help score the relevancy of a document.
Licensing the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
A brand is a legal instrument, existing in a similar way to a patent or copyright.
A brand is a company e.g. Coca-Cola.
A brand is shorthand - not as straightforward.
patents, stock reports) and changes to competitors' websites. Even small sized marketers can more easily track competitor actions.
For example, Hewlett-Packard has to constantly invent new products since competitors learn to work around its patents and will be able to manufacture the products at a lower cost.
Idea generation.
Registered Trademark A trademark that has been granted Registration status by the Patent and Trademark Office. When registered, the symbol ® should be used, and is usually placed on the right shoulder More.
New concepts which allow for differentiation can be patented, however patents have a certain life span and organisation always face the danger that their idea that gives the competitive advantage will be copied in one form or another.
It is calculated by analysing the link structure of a website according to Google's unique and patented algorithm which was developed by Google founders Larry Page and Sergey Brin.
PageRankTM or PR: Google's patented method for measuring page importance on a scale from 0 - 10, where 10 is the highest. The PageRank algorithm analyzes the quality and quantity of links that point to a page.
Brand Equity: - a) is an asset b) a degree of brand-name recognition perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks and channel relationship. c) is a measure of a number of different ...
(1) Intangible assets - trademarks, copyrights, patents, design rights, proprietary expertise, databases, etc. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smells. (See Service Brand.) ...
Graphic Interchange Format (GIF) - A patented type of graphics file common on the Internet.
the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc
life cycle cost
the costs associated with the use and maintenance of a product over its expected life span ...
Licensing: an arrangement under which an organisation (the licensor) grants another organisation (the licensee) the right to manufacture goods, use patents, use processes, or exploit trade marks within a defined market.
Received through registration with the U.S. Patent & Trademark Office. Tier I search engines prohibit bids on trademarks as keywords if the bidder is not the legal owner, though this keyword bid practice is still allowed by Google.
Absolute Cost Advantage - the cost advantage one company has over another if it has a cheaper source of raw materials, control of superior knowledge through patents, cheaper manufacturing or assembly costs, or similar benefit.
Diffie-Hellman itself cannot be used to encrypt or decrypt messages. The patent on the algorithm expired on April 29, 1997. (See public key cryptography and private key cryptography in the hard copy dictionary.) ...
Pre-emptive pricing is a strategy involves setting low prices in order to discourage or deter potential new entrants to the suppliers market. It is especially suited to markets in which the supplier does not hold a patent, ...
Duplicate Content Detection - video where Matt Cutts talks about the process of duplicate content detection
Identifying and filtering near-duplicate documents
Search Engine Patents on Duplicated Content and Re-Ranking Methods ...
 See also: Market, Marketing, Product, Customer, Sales
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