patronage motives
marketing glossary
marketing definitions
Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
patronage motives The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
penetrated market Actual set of users actually consuming the product/service. (Kotler) ...
Corporate Patronage Advertising - advertising which encourages customers to patronize the firm.
" or some other similar language to help reinforce the idea that you value the patronage of your current customers. It is a great way to maintain loyalty, as well as to boost sales.
that part of the company's external environment which consists of other firms vying for patronage of the same market
competitive niche
a segment in a market in which a company can compete effectively ...
a popular, major retailer located within a shopping mall to attract mall patronage.
 See also: Marketing, Customer, Research, Market, Financial
  
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