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patronage motives
marketing glossary
marketing definitions
Definition: The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
patronage motives The motives that drive an individual/user toward selection of a particular outlet, retailer, or supplier of services.
penetrated market Actual set of users actually consuming the product/service. (Kotler) ...
 See also: Market research, Advertising, Budget, Customer, Feature
  
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