Pay-for-Performance:
Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, ...
Pay-for-Performance - Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions.
Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads.
After hiring Ted Meisel as president of Overture later that year, the company successfully marketed the phrase "pay-for-performance" sparking the genesis of today's powerful contextual distribution business model.
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e.
per thousand (CPM) - This is an industry standard which represents the cost per 1000 people reached during the course of an advertising campaign. The CPM model refers to advertising purchased on the basis of impression opposed to pay-for-performance ...
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