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Pay-per-click

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Pay-Per-Click (PPC) refers to a class of internet advertising in which advertisers pay a fee for every visitor that clicks on their ad. PPC is often used to refer to keyword advertising on search engines and other websites.

 


Pay-Per-Click: PPC is the most popular online marketing technique being used today. In PPC marketing, users bid for the position they want in the search results and set daily or monthy not-to-exceed budgets.

Pay-Per-Click Advertising
Google Adwords.
Google Adwords is a cost-per-click (CPC) online advertising program. Essentially that means that you decide upon a keyword that relates closely to your product or service.

Pay-Per-Click
Internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called "Paid Placement.

Pay-Per-Click (PPC): Programs that provide listings that are ranked according to the bid amount. Advertisers pay only when a visitor clicks on the listing or ad.

Pay-Per-Click (PPC) refers to a form of sponsored search advertising where advertisers are only charged when their ads are clicked on by users.
Definition of Sponsored Search ...

Pay-per-click advertising (PPC)
A marketing program where text or other advertisements are displayed based on specific keyword or key phrase queries.

Pay-Per-Click: Rewards an affiliate for each unique click to the merchant's web site. This type of affiliate program is uncommon because of click fraud or fake clicks.

Pay-Per-Click (PPC) Advertising
Also known as search engine advertising, paid search, or sponsored links, PPC is an online advertising model where advertisers pay only when a user clicks on an ad that links to the advertiser’s web site.

Pay-Per-Click (PPC):
An advertising payment model where the advertiser pays only when the advertisement is actually clicked.

Pay-Per-Click Management
Strategy, Planning and Placement of targeted keywords in the paid search results.
PFI (Pay For Inclusion)
A system in which a site pays to get a guaranteed listing.

Pay-Per-Click (PPC)
Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads.

Pay-per-click ; an advertising pricing model in which advertisers pay agencies based on how many consumers clicked on a promotion. Condemned by advertisers and agencies alike for its many marketing vagaries and technical loopholes.

pay-per-click (PPC)
Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM)
pay-per-lead (PPL) ...

See: Pay-Per-Click Advertising [link: ]
Pay-for-Performance - Payment structure where affiliated sales workers are paid commission for getting consumers to perform certain actions.

PPC (Pay-per-Click) A term to define web ads, made famous by Google, that appear on the right side of the search results page. See also: Paid Search Results, AdWords
Leave my Glossary " Search my site for B2B Marketing Strategies ...

The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms.

Stands for pay-per-click. See 'Cost Per Click' and 'Paid Placement.'
Paid Listings:
Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold.

PPCSE - Acronym for Pay-Per-Click Search Engine.
PageRank (PR) - PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings.

AdWords Google's pay-per-click (PPC) advertising system. When a search term is entered into the Google search bar, targeted PPC ads appear down the right hand side of the page.

[edit] Bid management tool Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.

With pay-per-click advertising marketers can control the ebb and flow of site visitors and make a determination about what banners, keywords, text copy and graphics convert at the highest rate.

Google allows webmasters to publish context relevant Pay-per-Click ads from the Google AdWords system on their websites and generate revenue if a visitor clicks on one of the ads.

Click Fraud: The deceitful practice of posing as pay-per-click traffic for the purpose of generating false revenue by the affiliates serving the ads.

Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, ...

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Search Engine Optimization Services
Pay-Per-Click (PPC) Management
Link Building Services
Article Marketing Services
Blog Marketing Services
Video Marketing Services ...

Search Engine Marketing (SEM) - Also known as Pay-Per-Click (PPC) advertising; the process of paying a search engine to advertise a product or service ...

SEM
Search Engine Marketing; It is an online marketing process in which a web site is 'promoted' on search engines that include directory submissions, pay-per-click campaigns, banner ads and other marketing programs.

PPC (Pay Per Click Advertising) - A type of advertising in which the advertiser pays only when someone clicks on his or her ad. Google AdWords and Overture are the best examples of pay-per-click advertising, ...

Keyword:
Keywords are words that have significant relevancy to a specific web page. Keywords are purchased for ad placement on search engines through Pay-Per-Click marketing.

See also: Click, Market, Marketing, Search engine, Advertising