Pay-per-click search engine

PPCSE - Acronym for Pay-Per-Click Search Engine.
PageRank (PR) - PR is the Google technology developed at Stanford University for placing importance on pages and web sites. At one point, PageRank (PR) was a major factor in rankings.

[edit] Bid management tool Software or an ASP service used to manage bids on pay-per-click search engines such as Yahoo Search Marketing (formerly Overture) and Google AdWords.

See also: Marketing, Advertising, Market, Place, Keyword