Pay Per Call

Pay Per Call
Pay Per Call is similar to pay per click advertising, however, instead of clicking a sponsored link, pay per call ads display a toll-free telephone number that the person can call.

Pay Per Call: A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every clickthrough to their website landing page for the ad.

See also: Users, Cost per click, Services, Model, Results page