Pay Per Lead
Web (Google)
Marketing Terms
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Pay Per Lead (PPL)
online advertising payment model in which payment is based solely based on qualifying leads.
Pay Per Lead
Similar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.
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Pay Per Lead - A program where an affiliate receives a commission for each sales lead that they generate for a merchant website. Examples would include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.
Pay Per Lead (PPL): A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries.
Pay Per Lead
The amount of money you spend to generate an action from one visitor. That action doesn't necessarily have to be a purchase, but a subscription to your newsletter for example.
Pay Per Sale ...
CPL: (Cost Per Lead also PPL - pay per lead)
Method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used.
A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two. The key to lead generation is to find and match targeted consumers with quality products.
 See also: Lead, Advertising, Model, Pay per click, Click
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