Penetrated market

penetrated marketing
marketing glossary
marketing definitions
Definition: Actual set of users actually consuming the product or service.

penetrated market
the individuals or organisations in a particular market who have already purchased the product
people-based services ...

penetrated market Actual set of users actually consuming the product/service. (Kotler)
per capita income A nation's or other geographic market's total income divided by the number of persons in its population.

Market Definition
A discussion of market definition, including the progressively narrowing scope of potential market, available market, qualified available market, target market, and penetrated market.

See also: Strategy, Customer, Market, Marketing, Brand