Per inquiry

per inquiry
marketing glossary
marketing definitions
Definition: An agreement between a media representative and an advertiser in which all advertising fees are paid based on a percentage of all money received from an advertiser's sales or ...

CPI (Cost Per Inquiry) " The cost of your campaign divided by the number of inquiries you receive. This tells you how much you have spent to acquire one inquiry or potential buyer.

14. Per Order/Per Inquiry Costs
(Line 12 divided by line 7 or 13) $____________
15. Cash Received Per Order $_____________
16. Total Cash Received
(Line 7 x line 15) $_____________ ...

Per inquiry An agreement between a media representative and an advertiser in which all advertising fees are paid based on a percentage of all money received from an advertiser's sales or inquires.

Cost per inquiry (CPI)
Another name for cost per lead.
Cost per lead (CPL) ...

CPI Cost per inquiry CPO Cost per order CPU Central Processing Unit. The heart of a mainframe.

This can range from showing how many more prospects you reached with your marketing messages to indicating the improvements that have been made in cost per impression, cost per inquiry, cost per attendee or cost per qualified lead.

This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of a advertisement. Also known as cost per inquiry (CPI).

See also: Inquiry, Cost, Customer, Cost per inquiry, Product