Perceptual Mapping/Positioning Map
In helping you develop a market positioning strategy for your product or service, perceptual maps or positioning maps as they are sometimes referred to, ...
perceptual mapping
a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called position mapping
perfect competition ...
Perceptual Mapping: The process of plotting elements (such as brands) and descriptors on a two-dimensional space. Perceptual maps show the relationships of the elements and descriptors. Learn More ...
Perceptual Mapping Graphic Analysis and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers.
Perceptual Mapping
A group of techniques for visually depicting where your products and services are versus the competition. You can see the product or service's image in the market and how it compares to that of the competition.
see Perceptual Mapping.
the part of a brand which can be seen but not spoken; the logo, symbol or design that forms part of the brand. See Brand Name.
a circumstance in which a particular brand dominates a market.
 See also: Product, Market, Price, Marketing, Brand
  
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