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Perishability

Marketing & Web Perfect CompetitionPermission marketing

perishability
one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored, see services marketing, ...

 


Perishability: a characteristic of services, describing how service products cannot be stored because they are produced and offered at particular moments in time.

Service Perishability see Perishability. Service Sector the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods. Service Variability see Variability.

one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service, ...

The Characteristics of a service that are:
(1) Lack of ownership
(2) Intangibility
(3) Inseparability
(4) Perishability
(5) Heterogeneity.

See also: Company, Product, Price, Intangibility, Promotion