Qualitative Data: Personal Interviews
Talking to someone one-on-one allows a researcher to cover more ground than may be covered if a respondent was completing a survey.
personal interview
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc
personal selling ...
Personal Interview
Respondents are questioned face-to-face by the interviewer. The interviewer may cover any topic. The personal interview can be conducted in the respondent's home, place of business, or at a central location facility.
Personal Interviews: Face to face interview between an interviewer and the respondent at home or in shopping centres.
Advantages of personal interviews ...
Personal Interview (also known as Door-to-Door or Face-to-Face)
A direct, face-to-face conversation between a representative of the research organization (the interviewer) and a respondent or interviewee.
Personal interviews are highly susceptible to inadvertent 'signaling' to the respondent. Although an interviewer is looking to get at the truth, he or she may have a significant interest in a positive consumer response.
CAPI: computer aided personal interviewing.
Cash rebate: a form of sales promotion usually involving the collection of a specified number of proofs of purchase in order to qualify for a cash sum or for a coupon.
CAPI (Computer-Aided Personal Interviewing): Interviewer-administered surveying using a computer-based questionnaire.
 See also: Data, Research, Survey, Needs, Market
  
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