Personal Selling
Lesson
Exercise
Answer
Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client.
Personal Selling
In the past few tutorials we saw how marketers can use advertising, sales promotion and public relations to reach a large number of customers.
Personal Selling
One-to-one communication between seller and prospective purchaser ...
Personal Selling -- persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
Personal Selling Involves oral communication with one or more prospective customers for the purpose of making sales.
Personnel Space The area required for employees for changing clothes, lunch and coffee breaks, and rest rooms.
personal selling
a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix, see promotion mix
personality ...
Personal selling: interpersonal communication, often face to face, between a sales representative and an individual or group, usually with the objective of making a sale.
Personal selling
Oral communication with potential buyers of a product with the intention of making a sale.
Personal selling: Selling a product service one to one.
Direct Mail: Is the sending of publicity material to a named person within an organisation. There has been a massive growth in direct mail campaigns over the last 5 years.
all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses
inelasticity of demand ...
Personal selling Sales made through a medium of face-to-face communication, personal correspondence, or personal telephone conversation, etc.
Consultative Selling - an approach to personal selling emphasising the role of the salesperson as consultant; the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, ...
promotion mix The various communication techniques such as advertising, personal selling, sales promotion, and public relations/ product publicity available to the marketer to achieve specific goals.
close - Obtaining the commitment of the prospect in a personal selling transaction.
closing date - The final date for contracting to run an ad in a newspaper or magazine.
Promotional mix - Advertising, publicity, public relations, personal selling, and sales promotion used to promote a specific product or service.
pull strategy A marketing strategy emphasizing mass media advertising as opposed to personal selling.
purchasing power parity (PPP) An adjustment in gross domestic product per capita to reflect differences in the cost of living.
Definition: Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions.
Marketing Glossary ...
Personal selling. Sales people either make 'cold' calls on potential customers and/or respond to inquiries.
In-store displays. Firms often pay a great deal of money to have their goods displayed prominently in the store.
 See also: Market, Marketing, Customer, Sales, Product
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