Persons Using Television (PUT)
A measurement of the total number of people in the target audience who are watching television for five minutes or longer during an average quarter-hour. PUT is generally expressed as a percent.
Persons Using Television (PUT) - The percentage of persons using television at a given time. May be qualified by demographic group.
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Persons using television (PUT) A percentage of all persons in a certain viewing area that are viewing television during a specific amount of time. Used by A.C. Nielson.
 See also: Reach, Vision, Services, Broadcasting, Offer
  
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