persuasion process
marketing definitions
marketing glossary
Definition: The process used by advertising to influence audience or prospect attitudes, especially purchase intent and product perception by appealing to reason or emotion.
Persuasion process - The process used by advertising to influence attitudes, especially purchase intent and product perception by appealing to reason or emotion.
Persuasion process The process used by advertising to influence audience or prospect attitudes, especially purchase intent and product perception by appealing to reason or emotion.
 See also: Research, Strategy, Marketing, Market, Advertising
  
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