PEST

What is PEST Analysis?
It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

PEST
Political, Economic, Socio-cultural and Technological - a framework for viewing the macro environment.

List below the PEST factors that could influence LM Ltd marketing strategy.
Political.
1 ...

PEST analysis
A method for identifying the elements of the external marketing environment - PEST is an acronym which stands for Political, Economic, Social and Technological factors.
Positioning ...

See also: Analysis, Consumer, Marketing, Market, Strategy