Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.
There are many examples of physical evidence, including some of the following: ...
Physical Evidence
Where is the service being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgements on the organisation.
7Ps: an extended marketing mix that takes account of the particular characteristics of services markets: product, price, place, promotion, physical evidence, people and processes.
A ...
These inputs traditionally encompass four controllable variables 'the 4 Ps': product, price, promotion and place. The list has subsequently been extended to 7 Ps, the additions being people, process and 'physical evidence'.
An analysis of a media schedule after it runs, generally based on physical evidence of its running that identifies the exact times, dates, programs, and estimated dollar value of the airtime in which the advertisers' commercials were broadcast.
 See also: Market, Marketing, Service, Product, Customer
  
|
RSS
