Piggyback
The back-to-back scheduling of two or more brand commercials of one advertiser in network or spot positions.
Pod
A group of commercials, promos or announcements contained in a television program break.
Piggybacking whereby your new product uses the existing distribution and logistics of another business.
Export Management Houses (EMHs) that act as a bolt on export department for your company.
Piggyback - A commercial announcement by a signal advertiser which combines two different product commercials.
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Piggybacking - a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
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Piggyback (1) A direct mail offer that is included free with another offer. (2) Two commercials which are shown back-to-back by the same sponsor. Point (1) A small unit of measurement for type, equal to 1/72 of an inch.
Piggyback a system of transportation requiring the transfer of containers from truck to rail. See Birdyback; Fishyback.
Piggybacking on # 4, it helps to get out of your comfort zone at every opportunity. You've heard the old metaphor about building muscles with increasingly heavier weights.
a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship see birdyback and piggyback
fixed-sum-per-unit ...
For example, you might piggyback your first offer onto a monthly newsletter, send the second offer separately as a special promotional mailing two weeks later, then finish the series with the final offer in the next month’s newsletter.
For instance, in an intermodal method called piggybacking truck trailers are loaded onto railroad cars without the need to unload the trailer.
 See also: Market, Rough, Service, Product, Research
  
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