Place utility: making the product available where customers will buy the product. Procter and Gamble secures shelf space for the toothpaste at a wide variety of retailers including supermarkets and drugstores.
place utility
the value given to a product by virtue of the fact that it is where it is wanted
plain vanilla ...
Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture.
transportation A marketing function that adds time and place utility to the product by moving it from where it is made to where it is purchased and used. In includes all intermediate steps in the process.
the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility
economies of scale ...
 See also: Retail, Competitor, Customer, Purchase, Consumer
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