The PLC and Marketing Planning
With a basic understanding of the PLC, we now turn to how this is used in marketing planning.
The Product Life Cycle (PLC)
Lesson
Exercise
Answer
The Product Life Cycle (PLC) is based upon the biological life cycle.
PLC abbrev. Product Life Cycle Point-of-Purchase Displays a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, ...
Promotional objectives that are appropriate differ across the Product Life Cycle (PLC). Early in the PLC-during the introduction stage-the most important objective is creating awareness among consumers.
Product lifecycle (PLC): a concept suggesting that a product goes through various stages in the course of its life: introduction, growth, maturity and decline.
3. Looking at the product lifecycle, will LM Ltd promotional strategy change as its product moves through the PLC?
4. Using the AIDA model how can LM Ltd obtain Attention, Interest, Desire Action?
Answers ...
 See also: Product, Cycle, Marketing, Market, Planning
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