Home (Point-of-purchase)

 Marketing & Web 

Home  
 
 
Home » Marketing & Web » Point-of-purchase


 

Point-of-purchase

Marketing & Web  Point of Sale  Point-of-purchase Display
04/20/2014

Point-of-Purchase (POP) Display An interior display that provides consumers with information, adds to store atmosphere, and serves a substantial promotional role.
POP Display See Point-of-Purchase Display.


point-of-purchase
marketing term for where product is displayed in a store
point-of-purchase displays ...

Point-of-Purchase Displays

a form of promotion used to support personal selling and advertising; displays, consisting of packag ... more ...

point-of-purchase Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.

A point-of-purchase display away from competitive products, typically in the middle or at the end of an aisle.
Contributed by: MarcommWise Staff ...

Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.

Tools for promotional sales include coupons, premiums and point-of-purchase demonstrations.

[2] Includes advertising, public relations, web development, signage, point-of-purchase, print collateral, direct mail, logo/packaging design - anything that serves as a vehicle for brand and marketing messages.

External Stimuli - advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive.

in-store media - Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.

From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker.

See also: See also: Purchase, Point, Market, Marketing, Product

Marketing & Web  Point of Sale  Point-of-purchase Display
04/20/2014

 
RSS Mobile