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Point-of-Purchase (POP) Display An interior display that provides consumers with information, adds to store atmosphere, and serves a substantial promotional role.
POP Display See Point-of-Purchase Display.

Point-of-Purchase Displays

a form of promotion used to support personal selling and advertising; displays, consisting of packag ... more ...

point-of-purchase Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.

Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.

External Stimuli - advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive.

Sales promotions are programs designed to provide incentive for customers to immediately buy a product. Tools for promotional sales include coupons, premiums and point-of-purchase demonstrations. Whether launching a service or… Read More
Thrift Store Sale Ideas ...

All forms of paid communication that are attributed to a sponsor but are not advertising or selling. It includes, among other things, "cents off" coupons, samples, point-of-purchase materials, demonstrations, etc.
Contributed by: MarcommWise Staff
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in-store media - Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.

From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker. Also note that the distinction between the purchaser and decision maker may be somewhat blurred: ...

See also: See also: What is the meaning of Place, Display, Purchase, Product, Point?

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