Point-of-Purchase (POP) Display An interior display that provides consumers with information, adds to store atmosphere, and serves a substantial promotional role.
POP Display See Point-of-Purchase Display.
a form of promotion used to support personal selling and advertising; displays, consisting of packag ... more ...
point-of-purchase Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.
Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
External Stimuli - advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive.
Sales promotions are programs designed to provide incentive for customers to immediately buy a product. Tools for promotional sales include coupons, premiums and ~ demonstrations. Whether launching a service or… Read More
Thrift Store Sale Ideas ...
All forms of paid communication that are attributed to a sponsor but are not advertising or selling. It includes, among other things, "cents off" coupons, samples, ~ materials, demonstrations, etc.
Contributed by: MarcommWise Staff
in-store media - Advertising and promotional media that are used inside of a retail store such as ~ displays, ads on shopping carts, coupon dispensers, and display boards.
From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by ~ (POP) marketing efforts that cannot be aimed at the decision maker. Also note that the distinction between the purchaser and decision maker may be somewhat blurred: ...
See also: What is the meaning of Place, Display, Purchase, Product, Point?