Point-of-purchase Advertising

POINT-OF-PURCHASE ADVERTISING (P-O-P) - Signs, displays, and other techniques of attracting attention and promoting products at their location of sale. Motto Advertising specializes in creating innovative P-O-P advertising.

Point-of-purchase advertising. Supplier Companies that sell goods or services to an advertising agency for their use in constructing advertisements, e.g., design studios, color houses, printers, and paper producers.

See also: Residual, Perceived, Opportunity, Introduction, Function