Point-of-purchase Display

Point-of-Purchase Displays
Advertising Support Programs
Short Term Allowances
Sales Incentives or Push Money
Promotional Products
Trade Shows ...

Point-of-Purchase Displays - a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, ...

A point-of-purchase display away from competitive products, typically in the middle or at the end of an aisle.
Contributed by: MarcommWise Staff ...

POP Display See Point-of-Purchase Display.
Positioning Enables a retailer to devise its strategy in a way that projects an image relative to its retail category and its competitors, and elicits consumer responses to that image.

Product Life Cycle Point-of-Purchase Displays a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, ...

merchandise designed to motivate dealers and distributors to purchase larger quantities of product than they traditionally buy, usually includes a point-of-purchase display
dealer premiums / dealer programs ...

in-store media - Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.

See also: Rough, Point, Product, Purchase, Display