Point-of-Purchase Displays

point-of-purchase displays
a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, ...

Point-of-Purchase Displays
Advertising Support Programs
Short Term Allowances
Sales Incentives or Push Money
Promotional Products
Trade Shows ...

Product Life Cycle Point-of-Purchase Displays a form of promotion used to support personal selling and advertising; displays, consisting of packages, signs, ...

in-store media - Advertising and promotional media that are used inside of a retail store such as point-of-purchase displays, ads on shopping carts, coupon dispensers, and display boards.

See also: Pricing, Point-of-purchase Display, Needs, Offering, Purchase