Point of Purchase Displays
Point of purchase (POP) displays are specially designed materials intended for placement in retail stores.
Point of Purchase
[1] Location where payment for goods or services takes place where the purchaser and seller are both present.
[2] Promotional piece placed where the product is actually sold.
grp
gross rating points
marketing glossary
marketing definitions
Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Point of Indifference The geographic breaking point between two cities (communities), so that the trading area of each can be determined. At this point, consumers would be indifferent to shopping at either area.
Point Cap - A limit placed on a lead score to prevent scores from being inflated by repeated actions or triggers (e.g. multiple downloads of the same white paper) ...
Point Estimator: Statistic whose value should be a close approximation to the true value of the parameter. The actual numerical value that the point estimator assumes from the collected data (the sample) is called the point estimate.
point-of-purchase
marketing term for where product is displayed in a store
point-of-purchase displays ...
Point of Action (POA): Specific locations in a presentation that offer the opportunity and encourage the recipient to take action.
Presentation: The manner in which the communication describes and displays the products and services.
POINT-OF-PURCHASE ADVERTISING (P-O-P) - Signs, displays, and other techniques of attracting attention and promoting products at their location of sale. Motto Advertising specializes in creating innovative P-O-P advertising.
Point of Sale (POS) terminal:
A small device that allows you to slide the credit card through to make a charge. This is what most retail stores have. It is fast, easy and accurate to make a charge on a customer's credit card within seconds.
Point-of-Purchase (P.O.P.)
The physical location where product is actually purchased. This term may be used to refer to materials used at the point of purchase to promote or call attention to a product or sale (P.O.P. Materials).
POP (point of presence) ; POP is a service provider's location for connecting to users. Generally, POPs refer to the location where people can dial into the provider's host computer.
PPP (Point to Point Protocol)
The language that enables a computer to use telephone lines and a modem to connect to the Internet. Gradually replacing SLIP as the preferred means of connection.
Touch Point
Every instance that the consumer comes into contact with a brand.
to the top ...
PPP: (Point to Point Protocol) This is a direct connection from your computer to the Internet, via modem and phone line.
Rating Point
One percent of all households viewing (television) or listeners listening (radio) to a particular station at a particular time.
Contributed by: MarcommWise Staff
Reach ...
Rating Point
A value equal to one percent of a population or universe.
Tipping Point: [tip] The tipping point is the point at which the growth of the company's installed-base accelerates significantly. It occurs with products that are able to take advantage of viral marketing.
Point-of-Purchase (POP) displays - Promotional piece typically placed in an area of a retail store where payment is made.
Pointing out the number of marketing projects completed, and all the work steps involved, can be a real eye-opener to others who are completely unaware.
Point of purchase display - Advertising display in retail stores, usually placed at the checkout.
point-of-purchase Promotional materials placed at the contact sales point designed to attract user interest or call attention to a special offer, e.g., 'Sign up for Summer Reading Program.
My point? All of us need lawyers at some point in our lives.
But don't allow the simple idea of legal documents, though they'll help, to fool you into thinking that they alone will give you full protection against a lawsuit by the FTC or the IRS...
The point of a log file is to keep track of what is happening with the server. If something should malfunction within a complex system, there may be no other way of identifying the problem.
The point, which makes this method so time consuming, is, that if one would change not only one but two or more details to save time one would never know what exact change would be responsible for a better or worse result.
The point is there are certain minimum thresholds in direct mail that must be reached or all that will happen is you'll join the ranks of those who say, "We tried direct mail once. It didn't work." ...
the point at which total revenue is equal to total cost.
a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
As I pointed out in my recent Home Business® Magazine article, "Should MySpace Be Part of Your Internet Strategy?
Multipoint Distribution Service (MDS) - A common carrier service used to transmit private TV programming or data to locations within a metropolitan area.
Touch point
Every step of the customer journey where there is interaction with a brand
U ...
A link pointing from your site to another site.
ODP (Open Directory Project, See DMOZ):
Is a multilingual open content directory of World Wide Web links owned by Netscape that is constructed and maintained by a community of volunteer editors.
Rating point
In television, one percentage of all TV households who are viewing a particular station at a given time. In radio, one percentage of all listeners who are listening to a particular station at a given time.
At this point there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed. There is intense price-cutting and many more products are withdrawn from the market.
And the point is, just because people know about it doesn't mean it's good.
POS: point of sale; marketing communication activity, for example sales promotions, displays, videos, leaflets, posters, etc., which appears in retail outlets at the place where the product is displayed and sold.
A starting point to analysing the industry is to look at competitive rivalry. If entry to an industry is easy then competitive rivalry will likely to be high.
Sampling Point - The place at which sampling is conducted.
Scale Question - A question where a scale is used for purposes of rating something. Ex. Would you rate your health as excellent, average, or poor?
Local Multipoint Distribution Service (LMDS) A broadband wireless network that uses high frequencies (28 to 38 gigaherz) to transmit video and data to residences at less than a few miles distance.
Gross Rating Points (GRP)
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
H ...
cut-offs - Points in time (usually for late night broadcasts) after which a spot cannot be aired.
D
"D" County - An A. C. Nielsen definition for any county that is not an "A", "B", or "C" county.
The saturation point is the maximum proportion of consumers likely to adopt a product. In the case of refrigerators in the U.S., the saturation level is nearly one hundred percent of households.
DPO (Distinct Point of Origin)
A unique address from which a browser connects to a website on the Internet.
Drill down ...
Burnout: The point when an advertising has been shown so many times that its effectiveness decreases.
Business Lunch: An integral part of managing an account.
It is also worth pointing out that if you are too aggressive in monetizing your site before it has built up adequate authority your site may never gain enough authority to become highly profitable.
Television Rating Points (TRPs): The TRP Monthly Reports give data of frequency of viewing, overlapping of viewership amongst TV programmes.
Bayesian filters mark and assign specific point values to words, phrases and symbols that appear frequently in spam, such as “$', “!' or "free.
A piece code is placed on the conversion page (conversion point), in order to track conversions, and calculate the conversion rate. Conversion RateRate that clicks (website visits) actually convert into a specified action.
POS Point of Sale. A cash register.
Positioning Marketing efforts aimed at defining a product or company in the consumer's mind.
Product Life Cycle The five stages of a product's life include:
1.
Cost per rating point (CPP)
The cost to reach one percent of a specified target audience (e.g., men 18-34) with an ad in a given broadcast media vehicle.
Cost per sale (CPS) ...
Backlink All links that point towards a web page, also known as inbound links, and are a major factor in determining a sites relevancy and rank. The greater the number of hyperlinks (preferably, from More.
This again is bound up with a flaw in reasoning mentioned in point 1, in that the assumption is that outgoing links in some way affect the original page, and that all is well as long as that particular page still has high PR.
It is up to the discretion of the web master to determine at what point to remove the 410 status message.
browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads;
2) a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered from robotic activity and is recorded at a point as ...
Too many data entry points will make the usage painful. The data entry points should be minimal and the integration between various modules involving the customers should be efficient enough to pre populate values based on a unique customer code.
Link Popularity - Link popularity generally refers to the total number of links pointing to any particular URL. There are typically two types of link popularity: Internal and External.
Backlinks- Links from other Web sites pointing to any particular page on your site.
(n.) a technology that allows an advertiser to select a geographic point using latitude and longitude information and then to create a virtual "fence" around that point of a given radius (e.g.
Increasing the number of links pointing at your site leads to a higher web ranking, and consequently more traffic. Social media marketing is a very effective way of attracting links to your site.
Click fraud can be used to penalize advertisers by driving up their costs to the point that they curtail advertising spending or otherwise modify their behavior in ways that benefit competitors.
An abbreviation of 'picture element,' a pixel is a single point in a graphic image. The basic unit of the composition of an image on a television screen, computer monitor, or similar display.
 See also: Market, Marketing, Product, Customer, Service
  
|
RSS
